The TikTok Ads should contain an image and the brand name.
Specification
Image:
|
Filetype |
PNG or JPEG |
|
Max. Filesize |
No restrictions, min. 500 KB is recommended |
|
Aspect Ratio |
1200x628px. |
Videos:
|
Filetype |
.mp4, .mov, .mpeg, .3gp or .avi |
|
Max. Filesize
|
No restrictions, min. 500 KB is recommended |
|
Aspect ratio |
≥540*960px, ≥640*640px, or ≥960*540px |
|
Video length |
5-60 seconds. Recommended: 9-15 seconds. |
There are also the following recommendations for Ad-Creation:
- Keep the most important creative elements in the center of the screen. This prevents them from being obscured by the description or logo and cuts them off slightly at the sides to fit different screen sizes.
- The advertising material should be localized; languages other than the official language of the country in which the ad is shown should not be shown too often.