CONTENT MARKETING: Briefing Content Marketing

So that we can brief our authors according to your wishes and ideas, we need a short briefing from you. We provide you with a template for this purpose. In the following we briefly explain the briefing points (in cursive).

Feature	Default
Deadline/Publication	Please send posting schedule
Text type	Unless otherwise agreed Blogpost
Topic	Overall theme of your blog/business
Goal/CTA	What should be communicated to the reader? Should there be a link to a specific action/product/page? Is a uniform button text desired?
Word specification/text length	Unless otherwise contractually agreed 600-800 words
Requested references	Internal and/or external linking required?
Preferred research sources	Should research sources be mentioned?
Keyword density	% share of the keyword in the article.
Desired representation	e.g. headlines, bulleted lists, tables, header image size
Blog categories	Are there specific categories in your blog?
Content	Each article is individual; you are welcome to send us requests for content, e.g. structure, for the respective article (scheduling in Clickup).
Structure	e.g. introduction, several content sections, conclusion
Style	Communication guidelines, general style of articles
Please avoid	Means of content or style to be avoided
Reader address	Addressing the reader directly
Target audience	Short background information on the target audience, if available you are welcome to send us your personas.
Company information	Industry, Products, USPs

You are welcome to upload additional information such as sample articles or personas to us in the cloud.