The ads or "pins" that you want to promote must meet certain requirements:
- They must be stored in one's own company profile.
- They must be pinned on public pinboards.
- They must have a target URL.
- This target URL or even the description of the ad must not have a link shortener.
- They must not contain any third-party videos or GIFs.
- They must comply with Pinterest's standards for ads.
Formats
An aspect ratio of 2:3 or 1,000 x 1,500 pixels is recommended for ads. If the aspect ratio of 2:4.2 is exceeded, these ads will be cropped so that users can only see part of the ad.
Spezifications
Images/Shopping Ads
|
Filetyp |
PNG or JPEG |
|
Max. File size |
20 MB |
|
Aspect ratio |
2:3 or 1.000 x 1.500 Pixel |
Video-Ads
|
File type |
.mp4, .mov oder .m4v |
|
Encoding |
H.264 oder H.265 |
|
Max. File Size |
Up to 2 GB |
|
Video length |
Minimum 4 seconds, maximum 15 minutes
|
|
Aspect ratio |
Smaller than 1:2 (width:height), larger than 1.91:1. Recommendation: square videos (1:1) or vertical (2:3 or 9:16)
|
Carousel ads
|
File type |
PNG or JPEG |
|
Max. file size |
32 MB per image |
|
Amount of creative material
|
2-5 images per carousel pin
|
|
Aspect ratio |
1:1 or 2:3 |
Collection ads / image hero material
|
File type |
PNG or JPEG |
|
Max. file size |
10 MB |
|
Amount of creative material
|
1 hero image required. Minimum 3 secondary images recommended. Maximum 24 secondary images.
|
|
Aspect ratio |
1:1 or 2:3 |
Collection Ads / Video Hero Material
|
File type |
.mp4, .mov or .m4v |
|
Encoding |
H.264 or H.265 |
|
Max. file size |
Up to 2 GB |
|
Video length |
Minimum 4 seconds, maximum 15 minutes
|
|
Aspect ratio |
Smaller than 1:2 (width:height), larger than 1.91:1. Recommendation: square videos (1:1) or vertical (2:3 or 9:16).
|
Pinterest gives the following recommendations for creating successful pins / ads.