So that we can brief our authors according to your wishes and ideas, we need a short briefing from you. We provide you with a template for this purpose. In the following we briefly explain the briefing points (in cursive).
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Feature |
Default |
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Deadline/Publication |
Please send posting schedule |
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Text type |
Unless otherwise agreed Blogpost |
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Topic |
Overall theme of your blog/business |
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Goal/CTA |
What should be communicated to the reader? Should there be a link to a specific action/product/page?
Is a uniform button text desired? |
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Word specification/text length |
Unless otherwise contractually agreed 600-800 words |
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Requested references |
Internal and/or external linking required? |
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Preferred research sources |
Should research sources be mentioned? |
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Keyword density |
% share of the keyword in the article. |
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Desired representation |
e.g. headlines, bulleted lists, tables, header image size |
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Blog categories |
Are there specific categories in your blog? |
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Content |
Each article is individual; you are welcome to send us requests for content, e.g. structure, for the respective article (scheduling in Clickup). |
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Structure |
e.g. introduction, several content sections, conclusion |
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Style |
Communication guidelines, general style of articles |
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Please avoid |
Means of content or style to be avoided |
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Reader address |
Addressing the reader directly |
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Target audience |
Short background information on the target audience, if available you are welcome to send us your personas. |
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Company information |
Industry, Products, USPs |
You are welcome to upload additional information such as sample articles or personas to us in the cloud.