Meta Ads Conversion Tracking

• A conversion is a target activity that you define. 
• Conversion tracking can be used to identify profitable activities on the website, such as purchases, registrations, or filling out a form. 
  
  

Requirements for setting up conversion tracking: 

• Your website must have the conversion tracking code, called the Meta Pixel, inserted. 
  
  
  

Creating the Meta Pixel: 

1. Open the Events Manager. 
2. Click the green + Connect Data Sources, select Web, and then click Link. 
3. Select Meta Pixel and click Link. 
4. After reading the information, click Next. 
5. Give your pixel a name (for example, [company name]'s pixel). 
6. Click Next. 

Add the Facebook pixel to the website: 

After you create the pixel, you are presented with several options to add the pixel to your website: 

Manually add to website: 

1. Go to the Events Manager. 
2. Select the pixel you want to add to your website. 
3. Click Add Events and From a new website. 
4. Select Add pixel code to website manually. 
5. Copy the pixel base code. 
6. Then paste the base code at the bottom of the header area, just above the closing "head" tag (</head>).  
7. Click continue

Use partner integrations 

1. Go to the Events Manager. 
2. Select the pixel you want to add to your site. 
3. Click Add Events and From a new website. 
4. Select Use partner integration. 
5. Select the partner from the list. 
6. Follow the instructions below. 

Forward instructions by email 

1. Go to the Events Manager. 
2. Select the pixel you want to add to your website. 
3. Click Add Events and from a new website. 
4. Select Send instructions by email
5. Now they can email the installation instructions to the relevant contact to install for you. 

If you need assistance creating or installing the pixel, feel free to contact us.