Formats Meta Ads

To create the Meta Ads, we need images from you in different formats. The images will be included in the ad. 

We distinguish between standard formats and story formats. 

We recommend using images with a resolution of 72dpi. 

Please send them to us as JPG or PNG files in the following sizes: 


Facebook Stories: 1080 x 1920 pixels 

Feed square: 1200 x 1200 pixels 

Feed rectangular: 1200 x 628 pixels 


To achieve the best possible results, the banners should have 

  • a background image 
  • a headline and 
  • a call-to-action, e.g. in the form of a button.